Projects
Orchestrating a unique activation with USAA partnering with The Dallas Cowboys to continue expanding the Salute to Service initiative. Dallas Cowboys players and cheerleaders boarded a UH-60 Black Hawk helicopter and flew into Fort Sill military base located in Oklahoma. Players and cheerleaders had the opportunity to spend the day with local military and get a sneak peek into what a day in the life of a service member is truly like! They also had an opportunity to spend time with military families and help them prepare for the holiday season!
The Cowboys & USAA Take Flight
Facilitated eight player partnerships featuring NFL athletes including Micah Parsons, Jayden Daniels, Justin Jefferson, Josh Jacobs, Rob Gronkowski, Drake Maye, Bijan Robinson, and Cam Jordan as part of a Super Bowl Ticket Surprise initiative. The event paired military veterans with some of their favorite NFL players, creating a meaningful and memorable experience. Each athlete was matched with different veterans, presented them with Super Bowl tickets, engaged in personal conversations about their military service, and expressed appreciation for their dedication. The players also signed autographs and participated in multiple Q&A sessions, collectively engaging with more than 1,000 military members.
SBLIX Takes on Nola
Organized a strategic partnership between the NFL, USAA, and the Tampa Bay Buccaneers to deliver an unforgettable game-day experience for a deserving military veteran. Collaborated with social media influencer Jimmy Darts to surprise the veteran with a $1,000 gift and the ultimate Buccaneers experience. The initiative included exclusive access to a Buccaneers practice, where the veteran met his favorite player, Baker Mayfield. The experience culminated with Baker Mayfield surprising the veteran with Super Bowl tickets. On game day, the veteran received a VIP experience, including exclusive player tunnel access and premium seating within the stadium.
The Best Game Day Experience
Lane Johnson Takes on Military SERE Training
Engineered a continued partnership between USAA and Team Whistle to develop a high-impact training experience featuring All-Pro offensive tackle Lane Johnson. The initiative created an elite physical and mental challenge by immersing Johnson in military Survival, Evasion, Resistance, and Escape (SERE) training. Throughout the experience, he developed critical skills including land navigation, constructing ground-to-air signaling, and other survival techniques. The event reinforced the parallels between military training and professional athletic preparation, placing a top-tier NFL athlete in a rigorous test of endurance, resilience, and mental toughness.
Training Camp/Boot Camp Experiences
Arranged and activated USAA’s unique sponsorship platform as the Official Salute to Service Partner across nine NFL clubs, including the Washington Commanders, Seattle Seahawks, Denver Broncos, Baltimore Ravens, Dallas Cowboys, Tampa Bay Buccaneers, Carolina Panthers, Chicago Bears, and Las Vegas Raiders. This initiative engaged local military communities through exclusive, immersive experiences while educating NFL players, team personnel, and fans about key aspects of military life.
The USAA Salute to Service Boot Camp provided a compelling and memorable execution of the Salute to Service platform. Local active-duty military members from each partner market were invited to participate in a VIP training camp experience, including exclusive access to team facilities and live practice sessions. Following practice, military guests competed in a Salute to Service Boot Camp, taking part in the same drills and evaluation events used to assess NFL talent, creating a powerful connection between military service and professional athletic training.
Led the planning and execution of USAA’s activation at the Valero Alamo Bowl, including hosting the Kickoff Luncheon presented by USAA, where attendees received branded USAA gift bags and heard remarks from representatives of both participating teams. Oversaw USAA’s presence in the Alamo Bowl Fan Zone through a dedicated booth offering exclusive giveaways and a military flight simulator experience for USAA members and military attendees. Additionally, coordinated a designated in-stadium seating area for USAA guests and managed in-game features, including LED ribbon board graphics recognizing USAA as the Official Military Appreciation Partner.
Valero Alamo Bowl
Assisted in the planning and execution of the NFLPA’s Rookie Premiere, a premier post–NFL Draft event that provides partners with unparalleled access to more than 40 of the league’s newest and most marketable players at their first marketing engagement. The event serves as a key opportunity for NFLPA partners to build early relationships with emerging talent. I led partner management efforts for brands including Sleep Number and Gillette by overseeing their on-site activation strategies and collaborating closely with each partner to bring their objectives to life. Delivering a VIP, high-touch experience that ensured meaningful, dedicated access to the NFL’s top rising stars.
NFLPA Rookie Premiere
Played a key role in orchestrating the execution of the Philadelphia Eagles and Tide campaign, #TurnToCold, a collaborative initiative designed to encourage fans to wash laundry in cold water to conserve energy while highlighting Tide detergent’s effectiveness in cold temperatures. The campaign leveraged creative, eye-catching activations to capture the attention of Eagles fans and consumers, clearly communicating the benefits of cold-water washing. Developed engaging brand touchpoints that connected fans with both Tide and the Philadelphia Eagles, including the strategic use of Swoop, the Eagles’ mascot, to bring the message to life and reinforce the impact of washing in cold.
The Eagles Turn Cold
Managed the Philadelphia Eagles partnerships with ACME and Dunkin’, guiding both brands in connecting with local Eagles fans through community-focused initiatives and in-store activations across the Philadelphia market. Led the execution of multiple in-store programs, including shopper givebacks tied to grocery purchases at ACME and pep rally events at local Dunkin’ locations to energize fans ahead of each game week. These activations created memorable consumer touchpoints, strengthened brand loyalty, and elevated the overall presence of both partner brands while reinforcing the Philadelphia Eagles’ community impact.
ACME & Dunkin Touchpoints